HOW AR IS CHANGING THE RESTAURANT INDUSTRY

Hasan Ansari
3 min readDec 3, 2022

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The world can be altered through technology. In contrast to the previous ten years, this is realistic in the current ten years. All industries have the opportunity to offer clients new experiences thanks to digital technology. With sensors from the Internet of Things, augmented reality is a live technology that can be used in the physical world. Numerous areas of the food sector can be transformed by AR. Augmented reality is being used more and more in the restaurant industry to provide consumers with new experiences. Along with great food, technologies now allow for more information, great entertainment, and increased interaction between patrons and restaurants.

Benefits of Augmented Reality in the Restaurant Industry:

More Information, More Healthy
Food allergies is a significant issue. About 200,000 Americans require emergency medical treatment each year due to food allergies. However, individuals who are allergic or who are trying to lose weight might benefit from AR technology. Customers may take use of this technology by scanning the menu with the internet of things to view more product information in 3D. AR provides visual representations of each food’s elements, nutritional information, and calories. Both restaurants and consumers benefit from this technology’s ability to lower the possibility of emergencies and improve calorie management.

Elevate Extraordinary Experience
Virtual 3D food can improve consumer satisfaction. The creation of digital
theatre using augmented reality technologies might grab greater audience interest. Restaurants are utilized to create storytelling content using augmented reality. Before eating, customers may play and enjoy 3D. This is a conversation starter between patrons and eateries. The positive effects of AR technology will be destroying expectations and following the 3D plot. Additionally, offering a novel experience through the use of augmented reality might be remarkable since it would allow users to recall and share their experiences with their social networks. This strategy may be used by restaurants to stand out and be of the highest caliber.

For instance, when this technology is used in the food industry, it might lower customer resistance. Therefore, this technique is advantageous to chef-table restaurants. A restaurant called Le Petit Chef uses augmented reality (AR) technology to provide entertainment for diners. Customers can follow a journey from obtaining raw materials to eating at a restaurant.

Educates Your Customer
Perhaps you offer ethnic food or something unique and visually appealing on the menu.

With AR, you have the opportunity to introduce your customer to a new dish while persuading them to try it.

Improved Training of New Employees
No matter the business, hiring new personnel is an expensive and time-consuming procedure. There are several repercussions that might result from employees failing to retain their talents, not gaining the requisite skills, or not understanding the proper approach to accomplish something.

The stakes are just as high in the food and beverage industry as in any other labor-intensive sector. Assembly line mistakes may lead to damaged products, unhappy customers, and more.

Employees may learn new immersive training techniques using augmented reality to hone their abilities. Even a year after training, companies using AR-based training saw an employee retention rate of over 70%.

Social Shares
Additionally, customers would be more inclined to post your meals on social media if you provided them with an engaging dining experience. This promotes your company and broadens your clientele.

Boosts Reviews
Any strategy enhancing a customer’s positive experience is a priceless asset to your business, given how crucial Yelp and other social media platform reviews are to a restaurant’s long-term success.

If you are eager to deploy AR in your restaurant, now is the time to contact AR Developer, if this article was helpful, do share, like, and comment with your feedback, thanks.

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Hasan Ansari
Hasan Ansari

Written by Hasan Ansari

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